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Neato Robotics

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Neato launches witty “Neato Knows” video campaign

July 1, 2015—Newark CA

Neato launches witty “Neato Knows” video campaign


Neato Robotics, maker of the popular Neato robot vacuum, has launched a new international advertising campaign called “Neato Knows.”

Sometimes life is messy.  Stuff falls on floors that shouldn’t be there.  Neato knows this. But rather than pass judgment, Neato is there, armed with top-of-the-line laser floor navigation and multi-room cleaning technology to dutifully clean up whatever happens to end up on our floors.


The 30-second web films present amusing stories on how various messes – some unexpected and some all too common – come to be, and how Neato comes to the rescue to return the household to a state of cleanliness.


Five of the spots are now available on YouTube:

What else: 

“The ‘Neato Knows’ campaign is both smart and fun, just like our robots,” said Nancy Nunziati, Neato’s vice president of marketing.  “This campaign reinforces our brand with irreverent spots that combine messy situations – like a surprise overnight guest in your bedroom or a late night diet-busting kitchen binge – with Neato’s know-how in cleaning them up.”

The spots are produced by award-winning digital media and advertising agency Doner Los Angeles and adapted for European markets by Doner London.

The campaign was created in support of Neato’s new Botvac D Series of robot vacuums, now available at and Best Buy.

About Neato Robotics

Neato Robotics creates smart robots that perform household chores as intelligently and efficiently as a human. Neato products improve consumers’ lives, allowing them to spend less time cleaning and more time with family and friends. Neato is driving innovation with products like the Neato robot vacuum that are smarter, more powerful, and more effective than anything previously seen on the market. For more information, visit

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